Congratulations to the Upper School students of the Multiple Intelligence International School (MIIS) for their big win at the Youth Entrepreneur’s Challenge. This year’s theme, Digital Transformation, challenged students to select an established brand with little to no digital presence and devise a comprehensive digitalization plan to help it thrive in the online world. The competition, which featured teams from other local schools from Ateneo de Manila University to De La Salle University showcased the incredible potential of young innovators and future entrepreneurs from all over the country.
The winning team, Team Digital Dough—comprising Franchezka Cardiño, Rebekah Bunagan, and Gabriel Viola—stole the spotlight with their creative and strategic vision. The team developed a digital marketing plan for Kamuning Bakery Café, the first bakery in Quezon City. Balancing the rich heritage of this beloved establishment with modern marketing tactics, our MIIS students proposed an experiential marketing approach that would allow consumers to earn reward points and engage more deeply with the brand’s history and values. Their winning idea embraced the charm and legacy of the Kamuning Bakery Café while equipping it to succeed in the digital world.
Three MIIS teams rose to the challenge with innovative ideas, all finishing in the Top 10:
Digital Sharks – Efraim Villaseñor, Charlize Soterio, and Elijah Angeles took on the task of rebranding Paotsin. Their digital strategy included an interactive website, a reward points program, and exclusive merchandise, all aimed at building a loyal customer base and bringing the Paotsin experience to a wider audience online.
Team Satsuma – Kyna Curay, Jill Malto, and Annabeth Sukumar focused on the agricultural industry with a campaign for Cumila Farms. Their plan highlighted the importance of digital storytelling by featuring the farmers and creating content that showcases the brand’s farm-to-table experience.
The creativity and ambition shown by all our students are clear testaments to the innovative spirit that MIIS fosters.
At MIIS, we believe in nurturing each student’s unique intelligences and preparing them to excel in a fast-evolving world. Through opportunities like the Youth Entrepreneur’s Challenge, our students develop critical thinking, creativity, and an entrepreneurial mindset that enables them to become impactful problem solvers and leaders in their fields. With hands-on experiences, mentorship, and encouragement, MIIS students are constantly honing their skills to become the innovative thinkers and resilient leaders of tomorrow.
Congratulations to all our participants! The future is bright, and we look forward to witnessing the many ways MIIS students will continue to transform industries and communities.
